Market Alternatives is an insurance and Risk Management company dedicated to developing and maintaining an ability to effectively respond to the constantly changing needs of our customers. We are based in Newark NY and serve Rochester NY and surrounding areas.

Our philosophy is really quite simple: to serve our clients' needs as if they were our own while maintaining the highest level of integrity in our relationships with our clients, our carriers, and our employees.

Our local service facility coordinates with various agent organizations, rating bureaus and data collection services on a national and world wide basis so that the proper resources and disciplines are concentrated to identify and accommodate client requirements.

What Is Coinsurance?

Attention: Do you know about coinsurance and how it affects your homeowners policy? You should! Click here to read more.


Property Owners Sec.240/241 Important facts about the NYS Section 240 and 241 and how it affects you legaly in the event of fall from height injury on your property.